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MASE - Our brand
From the vision to the bicycle airbag on the road
1951
First airbag patents - the idea is born.
1973
First tests in the car, initially still experimental.
1981
Mercedes introduces the airbag as standard.
1990s
Airbags become standard - millions of lives are saved.
2000s
Head and side airbags extend the protection.
2010s
First bicycle airbag systems appear.
2017
Foundation of MASE: development of innovative security solutions.
2020
The first products with airbag technology for occupational safety are launched on the market.
2023
The first sensor-controlled bicycle airbag backpacks from MASE are launched on the market.
2025
AIRDING Compact: The smallest and slimmest bicycle airbag from MASE
Today
Long standard in cars, still underestimated in bicycles - and we are changing that together with you.
During a bike tour around Erding in spring 2017, Andi, Michael and Mike were puzzling over why there is still no airbag for cyclists. All three of them had been working with airbags for many years, so they immediately came up with a number of ideas on how a bicycle airbag should ideally work. As Mike, a specialist in occupational safety, was also in the saddle on the weekly bike rides, it quickly became clear that there was also a very high demand for protective equipment in this area, including for tradespeople. Thus the vision of MINERVA-AS was born: to make work and cycling, the most beautiful hobby in the world, safer. With the company name MINERVA-AS, the young start-up was named after the goddess of protection for craftsmen.
From the very beginning, the most important premise for MINERVA-AS was that the airbags, equipped with intelligent sensors, should deploy automatically in the event of an unintentional fall. Full of energy and enthusiasm, the MINERVA-AS team launched the Opus safety vest, the first world first, in 2020 after just three years of development, which has since protected thousands of tradespeople from serious injuries every day.
At the same time, the team collected data on its countless bike tours in order to further refine the trigger sensor technology for the bicycle airbag. The result is the world's first sensor-controlled bicycle airbag backpacks, which Minerva-AS is launching on the market under its own brand MASE and with selected renowned backpack manufacturers.
Like all Minerva-AS products, the first backpack model AIRDING stands for the highest quality Made in Germany, Bavaria.
All further information about our company Minerva-AS and our products and services can be found here.