MASE

Brand Story

MASE - the innovative backpack label for bicycle safety from MINERVA, is much more than just a manufacturer of bicycle airbags. It is a brand that was born out of a deep passion for cycling and the desire to protect cyclists.

The story of MASE, the backpack label for bicycle safety, begins with personal experiences. The founders, who are passionate cyclists themselves, witnessed how accidents can have serious consequences for cyclists. These experiences and the motivation to help others were the driving force behind the development of innovative safety solutions.

Backpack label bicycle safety: The animated image shows a cyclist lying on the ground after a fall.

Our target group is not just sporty cyclists, but anyone who loves freedom and adventure on two wheels. We understand the worries associated with cycling. That's why MASE gives you peace of mind so you can focus on the riding experience. With every backpack we develop, we think about you - your needs, your safety and your lifestyle.

Backpack label bicycle safety: The animated image shows mountains in the background. A group of cyclists are riding in the foreground. All three cyclists are wearing the MASE airbag backpack.

The AIRDING, our lightest airbag bike backpack in the world, is not just a product, but rather a promise: maximum protection with minimum weight. This revolutionary backpack sets new standards in bicycle safety and reflects our values: innovation, safety and responsibility towards our customers. We believe that technology and design should go hand in hand to improve cyclist safety.

Our mission

Our vision is clear: we want to revolutionize bicycle safety and give every cyclist the opportunity to pedal with a good feeling. In addition, MASE is constantly on the lookout for new solutions to overcome the challenges that cyclists face every day. Stay tuned for the next big steps, because together with you, we want to make the future of cycling safer. We invite you to become part of this journey and join us for a safe and adventurous time on two wheels.