"€800 is too much?" It's interesting how quickly we say that - and how rarely we ask ourselves: Compared to what?

• A new smartphone? €1,200 - and outdated after two years.
• A set of carbon wheels? 2,000 - and only faster on asphalt.
• Hospitalization after an accident? Several thousand euros - and sometimes consequences for life.

The AIRDING costs €800. And it protects exactly what no amount of money in the world can replace: Head, neck, cervical spine.

Now let's imagine a different perspective: What would an accident victim from the past - someone who fell without this technology - say to this question today? Someone who has perhaps spent months in rehab, is in constant pain or has to live with permanent restrictions. Would they consider €800 to be "too much"? Or, looking back, would it be the best investment of their life?

At MASE, we believe that safety is not a luxury. It is the real "standard" that we must afford - if we want cycling to truly mean freedom.

👉 Hence our question to you: Why is it so much easier socially to accept high-tech for bikes - but to question high-tech for your own safety?