Would you do without an airbag in your car just to save money? - Why we need to rethink safety.

We live in a time when everything is supposed to be faster, leaner and more efficient. Cars should weigh less. Bicycles should be more agile. People should save time.

But what if we move further and further away from what really matters - safety and humanity?

At MASE, we have developed an innovative product that initially seems "too early" or "too much" to many: a bicycle airbag backpack that protects the face, neck, spine and shoulders - precisely the areas that are most at risk in the event of a fall. Conventional protective clothing often does not offer enough.

We often hear:

"You don't need something like that." "I drive carefully." "That's pretty expensive." "It's not for sporty drivers - it slows me down."

But security is not a luxury. It is the difference between luck and fate.

When the first airbag was installed in cars, many people laughed. Today it is the legal standard - and has saved millions of lives. Nobody asks whether you can buy a car without an airbag - just to save money.

But why is this safety concept so often lacking in the cycling sector? Why is there this strict defensive attitude, why is there so much rejection when it comes to protection when cycling?

Whether on an e-bike, racing bike or on the way to work - road traffic is unpredictable. Safety should be a matter of course here - not just when something has happened.

That's why we at MASE don't just develop a product. We are developing a piece of the future. A future in which you can move freely - without fear.

💡 Lightness is good. Safety is better.