Why airbags for bikes are not the future - but the present.

Imagine you are falling. Not on an idea. But for real. On asphalt. 35 km/h. No helmet will help you if you hit your shoulder or chest.

And now imagine you just get up again. Because a system has decided in 150 milliseconds that you need protection - and has delivered.

This is not a vision of the future. This is today. This is airbag technology - it has arrived in cycling. And we should stop pretending that this is a niche concept for technology nerds. It's time to reassess reality and risk.

Cycling is booming. Unfortunately, so are accidents.

We are living in a golden age of micromobility. E-bikes, gravel, cargo bikes - mobility is becoming more sustainable, more flexible, more urban. But also more vulnerable.

In recent years, road accidents involving bicycles have increased significantly, especially pedelecs. Many of these crashes happen alone, without any outside influence. And that's where a helmet that only protects the head doesn't help.

For decades, we have tried to sell safety with "less weight" or "more ventilation". But if we are honest, the promise of safety has not evolved with us.

Airbags? They've been working for a long time - just not on your head.

Cars have long since proven it: The airbag is not a gimmick. It is standard. A lifesaver. No discussion.

But why does the logic suddenly end with bicycles?

The technology is there. The sensors are there. The acceptance? It will come - as soon as people understand that airbag systems are no longer science fiction, but wearable reality.

Our goal was never just to build a stylish backpack .

We wanted a system that feels like nothing - and protects like everything. Something you wear because it feels good - and makes the difference at the crucial moment. Inconspicuous in everyday life. Unbeatable in an emergency. For everyone who doesn't need to show off their safety - but wants to.

And yes, that means:

• No rigid neck collar.
• Not a disposable product.
• No lifestyle without function.

But rather: 👉 Airbag technology with responsibility. 👉 Reusable, lightweight, suitable for everyday use. 👉 Made for people, not machines.

We don't call that "innovation". We call it "catching up".

If a skier goes out on the slopes today without a back protector, everyone frowns. In a few years' time, the same will apply to bicycles.

Safety must not be an afterthought. And it must not just be about the head.

What now?

We don't believe in scaremongering. We believe in sensible technology, real experiences and a new culture of responsibility.

And we believe that we shouldn't wait for better systems when they already exist.

That's why we build them. And that's why we drive them. Every day. And in all weathers.

Do you still ride with a helmet - or do you already protect yourself fully?